KP Snacks is expanding its Butterkist range with the launch of a new variant, Crunchy Hazelnut Chocolate flavour toffee popcorn.
Rolling into stores in July, the new flavour is available in both a sharing and £1.25 PMP format.
Butterkist Crunchy Hazelnut Chocolate popcorn has been designed to capitalise on the growing trend of hazelnut flavours in confectionery. The new Butterkist variant is said to deliver a sweet snacking experience while offering a lower calorie option when compared to traditional confectionery products, including chocolate bars.
The new product aims to tap into strength of Sharing and large PMP formats in CSNP, growing 12.1% and 34.4% respectively. The launch also expands KP Snacks’ £1.25 PMP range (worth £105.1m and growing in value 53.2%).
The new product launch will be supported by a social media campaign, encouraging consumers to, “Go Grab the Butterkist!”
Jenny Blanco Bancia, Marketing Manager at KP Snacks, said: “Butterkist is the nation’s favourite popcorn brand and we are proud to be delivering another delicious, innovative new product to delight our consumers and bolster sales for our retailer partners. The Crunchy Hazelnut Chocolate variant offers a tasty and unique treat, ideal for disrupting shoppers and driving brand penetration.”
Butterkist Crunchy Hazelnut Chocolate flavour toffee popcorn 155g Sharing bags will launch in Co-op from early July before rolling into Tesco, Asda and Sainsbury’s with an RRP of £2. The £1.25 PMP will launch to C&I customers in late July.
