Superdrug has announced the appointment of deals expert and TV presenter Chloe Carmichael as its new ‘Cost Of Living Ambassador’.
Carmichael, who runs a 60,000+ strong online community called Chloe’s Deal Club, will be working with the health & beauty from July to September to raise awareness of its summer deals and own brand products across key categories.
She will be creating a mini-series of social media content to raise awareness of the best savings and promotions across its product range, including suncare, allergy, and skincare,
The partnership marks the second year of the retailer’s ongoing cost of living campaign. In 2022, Superdrug was the first health & beauty retailer to introduce price freezes across 150 essential products, increasing this to over 5,000 beauty products and introducing additional employee benefits.
In May this year, Superdrug announced that it was reducing the price of its own brand suncare range, Solait, by 20%. The announcement came amid calls for the government to remove the VAT on suncare and deem it a healthcare essential, not a beauty product.
Commenting on the partnership, Carmichael said: “I couldn’t be more excited to be working with Superdrug as their new Cost of Living Ambassador. I’ve always been a huge fan of the brand and how they put accessibility at the heart of everything they do – so to be able to spread the word about their incredible summer savings to my community at such an important time is something I’m really looking forward to.
“Having worked in the beauty industry before forming Chloe’s Deal Club, it’s an area I’m super passionate about, so this feels like the perfect fit!”
Simon Comins, Chief Commercial Officer at Superdrug, added: “With our ongoing cost of living campaign, we commit to bringing customers the best value on everyday products.
“We know that customers are always looking for ways to shop smarter, and by partnering with Chloe, we hope to help even more shoppers take advantage of our summer savings – from essential healthcare products to items that will provide joy and a moment of self-care, without breaking the bank.”
NAM Implications:
- This looks like an own-label initiative.
- Unless branded suppliers find ways of integrating.
- Your call…
