Marketers are putting more focus on the quality of their creative in a tough economic environment where standing out has never been more important.
Four-fifths (80.5%) of the 1,300 brand-side marketers surveyed for Marketing Week’s Language of Effectiveness survey, supported by Kantar, believe that creative effectiveness is one of the most influential factors in the overall success of a campaign, with 14.2% singling it out as the most important factor. Just 3.2% believe it has no influence at all.
Read the full article on the Marketing Week website
