Cobra Beer is rolling out a new look across its entire range, aimed at reinforcing its reputation as the perfect pairing with Pan-Asian cuisine.
The new artwork on bottles and cans aims to showcase the diversity of spicy food where Cobra is an ideal partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”. The brand claims that the Graffiti style design speaks to a generation of urban foodies who are open to trying new cuisines and are seeking out premium brands that offer high-quality products.
Cobra’s new design will be rolled out across supermarkets, including Tesco, Sainsbury’s, Co-op and Asda, as well as restaurants such as the Giggling Squid, Mowgli and 28,000 independent Pan-Asian restaurants spanning the whole of the UK.
Lord Karan Bilimoria, Founder of Cobra Beer, commented: “Cobra’s new creative puts the seal on our founding values – to create a beer that is irrefutably good to enjoy with spicy food. Britain’s taste buds are evolving and becoming more adventurous, and there’s an opportunity here for Cobra to sit at the heart of the Pan-Asian food revolution in the UK. Cobra is firmly on the journey with Britain’s evolving taste buds, and I’m delighted to roll out this new look to give our consumers some food for thought.”
