NielsenIQ (NIQ) and GfK have announced the completion of their merger that will create the “world’s leading consumer intelligence company”.
The transaction, first announced last year, is expected to deliver improved consumer buying behaviour insights to leading retailers and brands.
The combined company unites complementary areas of expertise, fusing NIQ’s insights in fast-moving consumer goods and GfK’s understanding of consumer technology and durable goods.
“We are incredibly excited as we combine the strengths of these two great companies to create the future of consumer intelligence,” said Jim Peck, the CEO of NIQ who will lead the combined company.
“Together, we are powered by more – more global reach, more omnichannel coverage, more granular data, more consumer-sourced insights, and more predictive analytics, which add up to more actionable insights and growth for our customers. Most importantly, we are bringing together innovative industry experts and complementary cultures driven by integrity and the relentless pursuit of delivering the highest quality at all times.”
Lars Nordmark, Interim Chief Executive Officer and Chief Financial Officer of GfK, added: “GfK and NIQ share an unyielding dedication to our clients. Existing and future clients can trust that our nearly 200 years of combined experience in the industry, underpinned by state-of-the art technology and a commitment to new coverage, will provide an unrivaled view that empowers them to make critical decisions with confidence and drive their business forward.”
