Energy drinks brand C4 Energy is set to launch a limited-edition product in partnership with REORG, the charity dedicated to supporting veterans, military, and emergency responders.
REORG is a global non-profit organisation and community that encourages and enables veterans, military, and emergency services to use Brazilian Jiu Jitsu and Functional Fitness as a form of therapy to overcome physical and mental challenges, strengthen social connection, and improve overall health and well-being.
The collaboration will see C4 Energy launch Pineapple Head, a limited-edition product range comprising a 500ml can of C4 Performance Energy, along with C4 Original Pre-Workout (PWO) in 30 and 60 serving sizes.
Available from 1 August 2023, each limited-edition product has packaging which prominently features the REORG ‘Helping Those Who Help Us’ mission statement and logo. Each product will include a QR code, directing consumers straight to the REORG donations page.
For every purchase of the limited-edition products, C4 Energy will also donate to the charity and further support REORG.
With RRPs of £1.59 per can, £26.99 for 30 serves of pre-workout powder, and £36.99 for 60 serves, the newly launched products will be stocked in retailers such as WHSmith, Holland & Barrett, Amazon, and other convenience stores, in addition to Pure Gym and The Gym Group.
Paul Coppin from C4 Energy commented: “Partnering with a charity such as REORG was an extremely easy decision for us. Not only does the charity deliver critical support to those who’ve dedicated their lives to helping others, but its commitment to improve the mental and physical wellbeing of others perfectly aligns with our brand ethos – and we believe the launch of Pineapple Head perfectly encapsulates the unity of this collaboration.”
“The primary objective of this partnership is to raise awareness about the REORG charity and encourage individuals facing difficulties to seek the support they need. By driving donations through the sale of Pineapple Head, C4 Energy aims to provide the necessary resources for REORG to continue its invaluable work, empowering and transforming the lives of those who have selflessly served their country.”
