Rozél has launched one of the UK’s first rosé vodkas, a new drink inspired by the fruity flavours of a Provence rosé wine.
The “premium” rosé vodka, which is a lighter alternative to rosé wine, includes flavours of raspberry, white peach and pink grapefruit. Rozél’s ribbed bottle, which has been created bespoke for the brand, also takes inspiration from premium wine brands.
The fruity notes of the drink are said to make it the perfect spirit for any drinking occasion this summer. Rozél noted that it also pairs perfectly with Fever-Tree’s Raspberry and Rose Lemonade to create a Spritz.
Clare Gibson, Marketing Director at Rozél, commented: “We are delighted to introduce Rozél to consumers in time for National Rosé Day and summer. Our goal was to create a Rosé Vodka that embodies the rosé lifestyle – a chic, fun and sociable brand which is elegant and stylishly fashionable. We’re confident that Rozél will become a firm favourite amongst vodka fans and rosé lovers alike.”
Rozél is available from Amazon with an RRP of £26.00 for a 70cl bottle.
