Unilever and Boots have extended their partnership for another year to support the charity The Hygiene Bank, which tackles hygiene poverty in the UK.
This year’s partnership will see the initiative hit a significant milestone – surpassing the one million donations mark – as it continues to provide people with access to basic hygiene products at home.
The You Buy, We Donate campaign, running until 30 August, will see one hygiene product donated to The Hygiene Bank for every two selected Unilever products purchased either in-store or online at Boots in the UK.
In the last year, The Hygiene Bank has experienced a 96% increase (1,283) in community groups on the waiting list to receive services to access basic hygiene products, such as soap, shampoo, and deodorant, highlighting the increased pressures due to the cost of living. The campaign aims to give people access to some of the UK’s leading brands, including Dove, TRESemmé, Radox, Lynx, Shea Moisture, Simple and Sure.
You Buy, We Donate will be supported by a digital activation plan across online, social and the Boots app. Branded POS, including FSDUs, gondola-ends and window takeovers will also be activated in 1,063 stores to drive customer visibility and raise further awareness of the campaign.
NAM Implications:
- Say brand @ £3 ex VAT / unit.
- Trade Margin 33%.
- Trade Price £2, Supplier Gross Margin £1.
- The Boots Gross Profit £2, Unilever Gross Profit £2.
- Excluding cost of digital activation plan across online, social and the Boots app.
- Branded POS, including FSDUs, gondola-ends and window takeovers.
- Watch this one go even further….
