JDE Peet’s is set to launch a new paper pack for its soluble coffee ranges.
The new paper pack solution, which is claimed to be the first of its kind in the coffee market, will be recyclable. It is designed to create a more sustainable ecosystem in the soluble coffee market by incentivising the reuse of existing glass jars and tin formats. Moreover, the coffee from this new paper pack will generate the lowest carbon footprint within the existing range of JDE Peet’s products.
“This is an important step in driving the sustainability agenda of our company and yet another sign of our leadership in innovation,” said Fabien Simon, CEO of JDE Peet’s.
“We know that reducing packaging and promoting recyclability and reusability are increasing consumer needs. By providing more sustainable solutions within soluble coffee, one of the world’s most beloved and consumed beverages, we can maximise our positive contribution in decarbonising our own portfolios and the coffee market as a whole.”
The new range will be available in selected markets across multiple brands of JDE Peet’s’ portfolio as of 2024.
