SPAR has launched its summer campaign, Spinner Winner, in collaboration with MrBeast, the star of one of the world’s most-subscribed YouTube channels.
Earlier this month, the symbol announced its convenience partnership with MrBeast, launching his Feastables chocolate bar range in the UK. The new campaign will run until 30 August, offering customers a daily opportunity to spin an online wheel and win prizes, including a £50,000 car or £10,000 in cash.
MrBeast commented: “I’m incredibly excited to join forces with SPAR UK. It’s a fantastic opportunity for my fans to engage in a fun and interactive experience while having a shot at winning some amazing prizes. I’m especially thrilled that my UK fans will also get the opportunity to try my Feastables chocolate bars!”
In addition to the online game, SPAR announced that 41 selected stores will be hosting in-store events as part of the Spinner Winner campaign. This will enable customers to physically spin a wheel and immerse themselves in the ‘beastmode’ game.
“We are incredibly proud to present the Spinner Winner campaign in partnership with MrBeast,” said Sarah Ellis, Group Marketing Director at SPAR wholesaler A.F. Blakemore & Son Ltd.
“This campaign embodies our commitment to providing our customers with extraordinary experiences and opportunities to win fantastic prizes. With the combination of our online game and in-store events, we are confident that Spinner Winner will capture the excitement and enthusiasm of our customers.”