Latest data from TWC’s SmartView Convenience analysis shows strong value performance in independent convenience stores for impulse categories, including soft drinks (+15.7%), confectionery (+19.8%) and crisps, snacks & nuts (+21.0%). Total sales through the channel grew 5.0% in value terms for the 13 weeks ending 9 July.
Source: SmartView Convenience, value sales, Total GB, 13 w/e 9 July 2023
Tom Fender, Development Director at TWC, commented: “Despite very tough trading conditions, value sales through the independent convenience channel increased by 5% in the last 13 weeks, driven by strong growth across impulse categories, with a particularly stellar performance in the last four weeks due to the warm weather.
“Tobacco sales declined 3%, but the category remains a huge footfall driver and sales of vape continue to expand rapidly. We’ve also seen modest growth coming through beers & lagers despite continued promotional activity in the supermarkets.”
SmartView Convenience from TWC, in conjunction with InTouch Group, covers independent convenience retail and wholesaler-supplied symbol stores in Britain. The data comprises a representative sample of ca. 6,000 standalone convenience stores from a pool of more than 12k stores.
NAM Implications:
- Time for independent convenience to check for their fair share of impulse gains…
- …via this TWC research?
