Lactalis UK & Ireland is investing in its Scottish cheddar brand Seriously with a new TV campaign for its Spreadable range.
The campaign aims to increase brand awareness, featuring three ad creatives that highlight its “irresistibility” through a series of humorous and relatable habits.
The first burst of the new Seriously Spreadable ad campaign runs on ITV, SKY and Channel 4 until 12 August, with the second burst scheduled to start in October. ‘Spread’ across four months, the Seriously Spreadable message is expected to reach more than two-thirds (71%) of over 45’s, the core consumers who enjoy spreadable cheese, and generate a total of 46 million views.
Heloise Le Norcy-Trott, Group Marketing & Category Director for Lactalis UK & Ireland, said: “As the company behind some of the UK’s favourite cheeses, we’re committed to supporting all our brands with successful media campaigns, we are very pleased that our award-winning Cheddar brand Seriously is back on TV with effective distinctive ads. The new ads showcase all the funny habits that our consumers have developed to enjoy the delicious taste of Seriously Spreadable and its versatility.”
