Chicago Town has announced the expansion of its range of Deep Dish and Takeaway pizzas, with three new products focusing on new trend-led flavour combinations.
Building on the launch of its Deep Dish The Ultimate One pizza range in 2022, two new unique flavours have been added – Be Inspired Deep Dish Katsu Chicken and Memphis Style BBQ Pork.
Meanwhile, a Takeaway Saucy Vegan Stuffed Crust Pepper-no-ni is the latest addition to the brand’s Takeaway range. Made with vegan-style pepperoni, it offers consumers a plant-based alternative.
The new Chicago Town Deep Dish Katsu Chicken and Memphis Style BBQ Pork pizzas (RRP £3.05) will launch on 7 August, with the Takeaway Saucy Vegan Stuffed Crust pizza (RRP £4.19) launching on 14 August, in Asda stores nationwide.
Rachel Bradshaw, Marketing Manager at Chicago Town, said: “We know that our consumers are extremely motivated by new and exciting flavours, looking for innovative options across our different pizza ranges.
“We’ve invested heavily into research to be able to offer new trend-led concepts for consumers. This allows us to be the first to market in frozen category with innovations such as the vegan garlic and herb sauce stuffed crust and Katsu Chicken.
“We are delighted to be adding to our vegan offering and expanding our popular Deep Dish bases within the Ultimate range. Our aim is to convince more and more pizza lovers to look to frozen.”
