Asda has launched 47 new lines and 18 improved lines in its food-to-go range, with many influenced by global food trends.
Included in the £1.2m range refresh are deli-style sandwiches and salads, with on-trend and classic fillings. The range also includes a variety of thick sub rolls, pasta dishes and deli-style wraps, along with 19 new snacking lines.
New sandwich lines include Pastrami & Emmental New York Style Deli, Chicken, Mozzarella and Slow-roasted Tomato Deli, and Beef and Chutney Deli Sandwich, all priced at £3.50 each.
There are also new vegetarian options such as Falafel & Houmous Wrap (£3.50) and the Slow Roast Tomato & Feta pasta (£2.50), whilst the deli-style range extends to salads, with a standout product expected to be a Chicken and Red Pepper Hummus Grain Deli Salad (£4.00).
Responding to growth in the popularity of Korean and Japanese food, the new offering includes Indian Masala Wrap (£3.50), Katsu Chicken Wrap (£3.50) and Chicken Tikka Sub (£3.50), along with the Vegetable Sushi Snack Pack (£1.50) and Topped Katsu & Teriyaki Chicken Sushi Pack (£4.00).
All products in the new range can be purchased in Asda’s meal deal (mix and match 3 for 2, cheapest item free).
Joanna Johnson, Senior Manager of Asda Own Brand, commented: “This is Asda’s biggest reset in the food-to-go category in six years and we’ve invested in quality improvements to ensure customers are inspired by our breadth of choice, and exciting on-trend flavours, alongside the classics done exceptionally well.
“Growing our convenience offer is a key pillar in our strategy to becoming the UK’s number two retailer so we’re excited to see how this range plays an integral role in this growth as we progress our rollout of Asda Express stores over the next 12 months.”
NAM Implications:
- Asda’s food-to-go offering appears to tick most of the boxes.
- And own label too.
- With possible incremental sales from the food-to-go traffic.
- Watch this one go…
