British fragrance-led homecare brand Fabulosa is celebrating another international milestone, having secured distribution rights representing one billion of the world’s population.
Fuelled by its ambitious export strategy, the firm has now secured representation across Europe, Africa, Asia, and Australia with its range of fragranced household cleaning products, equating to partnerships in more than 50 countries.
Since 2021 when Fabulosa began building its export channel, the firm has enjoyed significant success through international trade. Upping its production capabilities over the last year with significant investment in new machinery and additional warehousing space has enabled the brand to meet increased production demands on top of what it manufactures daily for the UK market.
Fabulosa has also recently been awarded with an export accolade in recognition of its achievements to date, being named ‘Most Entrepreneurial Exporter of the Year’ by the Northern Powerhouse Export Awards, as well as securing finalist status in the ‘New to Export’ and ‘High Growth Markets Exporter of the Year’ categories.
Adam Burnett, Group Marketing Director at Fabulosa, commented: “Developing our export strategy to bolster our growth in the UK has been a big goal for Fabulosa and we are immensely proud of our exporting achievements to date, which mark a period of record growth for the brand. By building and nurturing a robust distribution network with solid partnerships, we have been able to penetrate new markets overseas and grow Fabulosa into a true global brand.”
He added: “Entering new territories has required Fabulosa to adapt to different consumer preferences and fashions and this is where we have really been able to come into our own. We have tailored fragrance collections based on inside knowledge gained from the country experts that we are working with, ensuring our offering is suited to the target audience. The incredibly strong appetite that we are witnessing for our products on a global scale as a result of this is hugely encouraging, and we are now in an exceptionally strong position to expand even further.”
The firm stated that it is now seeking partners in territories including East and West Africa, South & East Asia, Italy, Greece, Portugal, Austria, Serbia, Slovakia, Croatia, Lithuania, Slovenia, Latvia, Estonia, Belarus, Bulgaria, and Hungary.
