Cadbury has unveiled two new chocolate tablets: Cadbury Darkmilk Praline and Cadbury Caramilk Crispy.
Cadbury Darkmilk Praline is available in 85g tablet format. It contains Cadbury’s high-cocoa chocolate, with a hazelnut filling.
Cadbury Caramilk Crispy is also available in an 85g tablet format. It comprises a blend of white chocolate with a crisped rice inclusion.
“We are extremely proud to be unveiling these two fantastic new innovations across two brilliant brands,” said Christina Bland, Junior Brand Manager for Cadbury Tablets at Mondelēz International.
“We know that Cadbury Darkmilk has brought new shoppers to the category, adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this. Additionally, Cadbury Caramilk has already built up a dedicated following. We know 82% of shoppers who have tried Caramilk would repeat their purchase – and the new Crispy launch will help build on this.”
NAM Implications:
- If successful brand extending is about incremental sales and repeat purchase…
- …these Cadbury introductions appear to tick the boxes.
- Unlikely to be ignored by rivals…
