Kenco, the £134m coffee brand, is expanding its speciality range with two new plant-based coffees – Kenco Plant-Based Oat and Almond Latte – aimed at driving incremental category growth by appealing to a younger shopper.
The brand noted that demand for plant-based options continues to grow in popularity, with one in five consumers choosing alternative milks in cafés, and one in three consumers now choosing milk alternatives to enjoy at home.
The new Kenco coffees enable consumers to re-create plant-based, frothy lattes at home. Additionally, the sachet format means people can also enjoy the lattes on the go.
Kenco Plant-Based Lattes are low-fat and low-sugar recipes, ensuring they are HFSS compliant.
Roberto De Felice, Marketing Director UK&I at Jacobs Douwe Egberts (JDE), said: “We have identified that there is a big opportunity to deliver premium plant-based coffee moments to consumers at home. With our innovation, we are set to recruit younger shoppers to the category and drive incremental sales for retailers with both our Oat and Almond variants. We are committed to innovating in line with current trends and can’t wait to offer a quality product designed for the modern-day coffee drinker.”
Kenco Plant-Based follows the recent launch of Kenco Gold Indulgence to mark the brand’s 100th year. In addition to the new launches, Kenco is honouring the occasion with a year of campaigns, in-store activations and competitions, including investing in a substantial £6.4m TV ad that will run across TV, YouTube and Meta.
Kenco Plant-Based Oat Latte and Almond Latte (X6 15.6g servings) are rolling out in Asda, Sainsbury’s, Ocado and Amazon, with an RRP of £2.80.
