Violife, the world’s leading brand in plant-based cheese alternatives, has unveiled its latest product – Cheddarton.
The brand said the plant-based cheddar alternative delivers “a taste experience that consumers would expect from its conventional dairy counterparts”. Made entirely from plant-based ingredients, Cheddarton offers an alternative to conventional dairy cheddar cheese while catering to modern consumers’ diverse dietary needs and preferences.
Violife’s Cheddarton (200g/ RRP £2.75 ) is available in Sainsbury’s, Morrisons and Tesco now, and will be in further retailers later this year.
The product “boasts a crumbly and creamy texture that makes it a versatile choice for a wide range of culinary creations”. The plant-based offering is free from the top 14 allergens, including dairy, soya, gluten, lactose, and nuts, as well as preservatives, is non-GMO and is fortified with vitamin B12, making it the perfect choice for those with dietary preferences or restrictions.
Jess Millner, Senior Brand Manager at Violife, noted: “Violife is committed to supercharging the plant-based cheese alternative industry by creating products that deliver on taste, quality, and sustainability credentials. We want to make it easy for consumers to make the switch without sacrificing on taste and texture, so they can go plant-based and stay cheesy! Our new plant-based Cheddarton is the result of extensive research and development – with consumers at the heart of it – aimed at providing cheddar lovers with a delicious alternative that aligns with their values and dietary choices.”
