Superdrug has launched a ‘Back to School Give Back’ campaign, which aims to raise awareness of its continued partnership with charity Beauty Banks. The campaign encourages people to continue donating at Superdrug donation points nationwide, in a bid to support families struggling with hygiene poverty.
It has been reported that sending a child back to state secondary school costs at least £39 a week. With the current cost of living rising, the Beauty Banks charity has already seen a 90% increase in demand for the first half of the year and is expecting the demand for hygiene donations to rise by 80% in September, as families struggle with the cost of preparing to send their children back to school.
The charity has particularly seen an unprecedented rise in requests for toiletries suitable for babies and children and well as items needed for teen/adolescent boys. Items currently most in need are:
- Deodorants & body wash for boys
- Body wash for girls
- Children’s toothpaste
- Children’s toothbrushes
- Facewash for teen skin/acne
- Baby body wash/shampoo/body lotion
Superdrug has pledged to donate 5,000 hygiene products to Beauty Banks to help them support the families most in need at this time of year.
Jamie Archer, Own Brand Director at Superdrug, said: “We want to support families and communities as much as we can and understand that with the current cost of living the number of people living in hygiene poverty is increasing. We hope our donation of 5,000 products can help those that require the support at this time and we urge anyone that can to continue to donate hygiene products to Beauty Banks at any of our 100 in-store donation points.”
Jo Jones, Co-Founder of Beauty Banks, added: “In recent years, the demand for donations has steadily increased, particularly during the back-to-school season. Families face the burden of redirecting funds towards their children’s education-related expenses, leaving them in need of additional support for essential items. The generous donations from Superdrug will significantly aid the families we assist, alleviating the difficult choice between school supplies and basic hygiene essentials.”
NAM Implications:
- Easy for many of us to feel the worst is over re lockdown fallout.
- But for many, the pain continues.
- Easy also to think food shortage is the only issue.
- This Superdrug initiative tackles both issues
- …in relieving some beauty burdens to allow increased expenditure on food necessities.
- A pointer for others, hopefully…
