Meat-free brand Quorn has expanded its range with two new frozen lines – Tomato & Mozzarella Escalopes and Mini Vegan Sausage Rolls.
Both new launches will also be the first meat-free products to include NaviLens technology, making its range more accessible and inclusive to blind and visually impaired shoppers.
Quorn Tomato & Mozzarella Escalopes (RRP: £2.65, 240g) have begun rolling out in Asda, Tesco and Morrisons. The Mini Vegan Sausage Rolls (RRP: £3.50, 500g) will follow on 20 August in Asda, with further listing in Morrisons and Sainsbury’s later in the year.
“We’re really proud to be the first meat-free brand to add NaviLens technology to our packaging. As category leaders, we want to make our products as widely accessible as possible. NaviLens technology is a huge step in the journey towards making things like the weekly food shop a more inclusive and smoother experience for the visually impaired,” said Gill Riley, Marketing Director at Quorn Foods UK.
“Bringing new and delicious products to the market, alongside innovative technology, enables more shoppers to try meat-free and helps us with our mission to provide great tasting food for people and for the planet. Our new launches are perfect for shoppers looking for simple, tasty ways to reduce their meat consumption, that won’t cost the earth. After all, Quorn is so tasty, why choose the alternative?”
The Tomato & Mozzarella Escalope is made with Quorn mycoprotein, topped with a tomato and mozzarella sauce, and coated in breadcrumbs.
Riley commented: “Easy and convenient meat-free meal occasions are on the rise. With this new launch, we have an opportunity to bring more people into the category by providing simple, tasty, value for money meat free swaps, for the meals consumers know and love.”
It joins the brand’s existing Escalopes range, currently consisting of Cheese & Broccoli, Garlic & Mushroom, Mozzarella & Pesto and Emmental. These breaded mealtime staples have driven sales in excess of £9m so far this year.
Meanwhile, the Mini Sausage Rolls are made with a Quorn filling, encased in pastry that’s all vegan.
Riley added: “The new Mini Sausage Rolls are our first snacking launch in the frozen category and a great opportunity for retailers to provide more vegan options around social occasions and seasonal events. We expect the products to perform particularly well around the peak seasons of summer picnics and Christmas party season.”
These two products are the first of 42 Quorn SKUs that will carry NaviLens QR codes over the next 12 months. The barcodes used for NaviLens technology allow information on the ingredients, preparation instructions, and recycling information to all be heard aloud through the shopper’s mobile device.
Marc Powell, Head of Accessibility Innovation at the Royal National Institute of Blind People (RNIB), said: “We’re delighted that Quorn is introducing NaviLens technology onto their product packaging. This is a positive step in making products accessible for blind and partially sighted people and ensuring they have the same access and choice as our sighted peers.
“Quorn is the first vegetarian food brand to introduce the technology, and we’re pleased that this will bring further choice and independence to people living with sight loss.”
