Wavey Ice, a Northern Ireland-based brand offering ready-to-drink (RTD) alcoholic and non-alcoholic cocktails and boozy Ice pops, has smashed its £450,000 crowdfunding target in less than a day.
The company has seen its sales triple in the last 12 months as drinkers embrace its range of vibrant beverages. To date, it has raised more than £500,000 with 79 investors and is hoping to hit £600,000 by the end of its crowdfunding campaign on 6 September.
The money raised on the crowdfunding platform Seedrs will be used for product development and marketing.
Wavey Ice launched in London in 2014 and was one of the first on the scene creating boozy retro ice Pops. The business was acquired in 2022 and is now run by managing director and head of production, Laura Davis.
She said: “We’re over the moon to have smashed our crowdfunding target so quickly. This overwhelming support demonstrates what we already knew that our playful, nostalgic ice Pops and RTD cocktails are a smash with consumers.
“We’ve invested in NPD and developed Sips, ready-to-drink alcoholic and non-alcoholic cocktails, which have been massively popular and stand-out sellers. Our crowdfunding campaign will help us bring our vibrant products to new markets and make waves in the industry.”
