Schwartz has partnered with home cook, TV chef and author, Nadiya Hussain, to launch a new range featuring nine products, including recipe kits, mixes and seasonings.
All products in the range have been co-created with the TV chef and aim to “spice up the recipe kit category with big flavours and affordable RRPs, without compromising on quality”.
Retailing from £1.19 to £3.00, the Nadiya x Schwartz range includes:
Recipe mixes for single use.
- Kicking Chicken Kebabs Recipe Mix
- Punchy Chicken and Rice Recipe Mix
- Smoky Meatball Stew Recipe
Recipe kits including portioned seasonings and steps.
- Kicking Kebabs Recipe Kit
- Punchy Rice Bowl Recipe Kit
- Tangy Tacos Recipe Kit
Seasonings for main meals and sides.
- Paprika, Garlic & Parsley All Purpose Seasoning
- Mango, Lime & Coriander All Purpose Seasoning
- Bell Pepper, Oregano & Garlic All Purpose Seasoning
Each pack also includes a QR code which activates Nadiya’s cook-along videos, aimed at making the range more accessible, regardless of a person’s cooking skills.
Chris Nelson, Vice President Marketing at McCormick, commented: “Our partnership with Nadiya has allowed us to not only introduce a delicious range to the market but also empower home cooks with the assurance to cook a little more often. This launch is just the beginning of an exciting pivot for Schwartz. Together, through our partnership with Nadiya we will create exceptional experiences for our consumers to find joy and confidence in their kitchens through the trusted flavour of Schwartz.”
