PROPER Snacks has joined forces with fast food chain KFC to launch its latest line, Popcorn Chicken…Popcorn.
The variant unites PROPER Snacks’ butterfly popcorn with the flavour of KFC’s iconic blend of herbs and spices.
The new limited-edition packs will launch in Co-op from 23 August, followed by a release in Tesco, Sainsbury’s and Asda later in the month. It will be available in sharing packs (RRP £1.80 / 70g) and single packs (RRP £1.00 / 20g).
Founder of PROPER Snacks, Cassandra Stavrou, commented: “This is a huge moment for PROPER Snacks. Our take on the finger-lickin’ classic brings a little extra seasoning to your go-to snack. Two culturally relevant brands have collided to bring the world’s favourite popcorn chicken to fans in a fun, creative way. And in partnering with a global leader with KFC, it means even more people will try and enjoy our banging new flavour.”
KFC’s Innovation Director, Kate Wall, added: “We pride ourselves on doing the unexpected, which is why we’re so excited to be partnering with PROPER Snacks. This partnership is about combining two iconic products to bring the world Popcorn Chicken… Popcorn, so that people can enjoy our distinctive taste in new ways. This collaboration pushes the boundaries of taste and texture in a fun and exciting way, and we can’t wait for our fans to try it.”
PROPERCORN Popcorn Chicken Popcorn is 90kcals per serving and is HFSS compliant, seasoned with natural flavours.
NAM Implications:
- Creative partnering with appropriate brands may be the way forward for hospitality recovery.
- But shell-shocked hospitality players may not be best placed to initiate the moves.
- i.e. Step forward brand owners…
