Marc Jacobs Beauty is set to make a comeback after the designer inked a licensing deal with cosmetics giant Coty.
Originally launched in 2013 in partnership with Kendo Brands, Marc Jacobs Beauty was discontinued in 2021 without any explanation. It was a favourite of celebrity make-up artists, with iconic advertising campaigns and a cult following.
Marc Jacobs International has now signed an expanded long-term license agreement with Coty that will bring Marc Jacobs Beauty into its portfolio. Coty has long held the license for Marc Jacobs Fragrances.
Sue Nabi, Coty’s CEO, said: “The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential.
“The revival of Marc Jacobs’ cosmetic portfolio, now in partnership with Coty, is eagerly anticipated by consumers around the world who have been campaigning for its return. This agreement reinforces Coty’s position as a go-to partner for global fashion houses and brands that share our ambition of creating leading beauty portfolios.”
Marc Jacobs International CEO, Eric Marechalle, added: “Bringing Marc’s creative vision to life, in its entirety, is our constant goal, and Beauty plays a crucial role in delivering that to our consumers.
“The loyal fans of Marc Jacobs Beauty, who have been enthusiastic in their wishes for its return, speak not only to Marc’s unwavering cultural relevance but also to the importance of aligning with a partner that shares our values and commitment. It is without question that Coty has proven to be the team to bring Marc Jacobs Beauty to new heights.”
