Nestlé’s brand value was up 8% to $22.4bn this year, again earning it the title of the world’s most valuable food brand.
A report from brand valuation consultancy, Brand Finance, shows Nestlé’s brand value has steadily increased this year due to strong sales growth across its extensive brand portfolio.
The Swiss firm’s ability to meet evolving consumer preferences, stay ahead of trends, and effectively launch new products has been a driving force behind its continued brand value growth. This year, Nestlé expanded its plant-based portfolio with the introduction of a new milk alternative, catering to an ever-increasing global demand for plant-based products. The brand also launched its first-ever Nescafé Ice Roast coffee, designed to satisfy rising consumer demand for iced coffee at home.
Savio D’Souza, Valuation Director at Brand Finance, commented: “As an iconic global brand, Nestlé continues to raise the bar, setting new benchmarks for the industry and inspiring trust among consumers worldwide. With a rich heritage and a portfolio of trusted brands, Nestlé has built a legacy of success and an unmatched global reputation, enhanced by its enduring dedication to creating a healthier and more sustainable future for all.”
NAM Implications:
- All it takes:
- Ability to meet evolving consumer preferences
- Stay ahead of trends
- Effectively launch new products
- Any ‘takers’?
