Deliveroo is rolling out a new feature that allows customers to top up restaurant takeaway orders with grocery items so they don’t have to place a separate order.
The delivery specialist company stated that the move comes after it noticed that some customers on its app were placing a second order within minutes of their first. When a customer places their order with a restaurant on the app, the order tracker page now allows them to add other items from a nearby Deliveroo grocery partner.
A similar option is already available on Uber Eats.
Following a trial in London, Deliveroo’s new feature will now be rolled out across the capital, and Bristol, Brighton, Cambridge and Manchester by the end of the year. It will include the app’s grocery partners, such as Co-op, Sainsbury’s, Waitrose and Morrisons.
“We are passionate about creating the ultimate food experience for our customers and now, through our cutting-edge tech, they can create their perfect takeaway order,” said Carlo Mocci, Chief Business Officer at Deliveroo.
“Be it combining their favourite restaurant dishes with prepping for the day ahead with tomorrow’s breakfast snacks, or making sure they have snacks and popcorn to get them through movie night, the new top-up feature lets us deliver that great food experience all at once.”
NAM Implications:
- Every little helps.
- Deliveroo provides a store/restaurant to home service…
- So anything that fits, will be carried…
