Food-to-go brand Urban Eat has announced the addition of 10 new sandwiches, wraps and hot eats to its portfolio.
Using market insight, the brand stated that it has elevated its range with some of the nation’s favourite lunchtime and breakfast combinations.
The expansion includes breakfast options such as Sausage & Egg Sandwich and All Day Breakfast Triple.
The lunchtime range now includes a Chicken & Stuffing Sandwich, two new wraps in the form of Sweet Chilli Chicken and Chicken & Bacon Wraps, and a Chicken & Bacon panini.
Meanwhile, new Toastie options include Chicken & Bacon, Ham & Cheese, and Cheese & Tomato.
Completing the collection, Urban Eat is capitalising on the introduction of its sub roll range last year by adding a new vegetarian option – the Cheddar Ploughman’s.
Charlotte Assinder, Brand Manager for Urban Eat, said: “At Urban Eat. we continue to innovate and evolve our product range to meet the ever-changing demands of consumers. These exciting new products now mean we can now provide our retailers with all the UK’s best-loved flavours that deliver on the great taste, quality we’re known for.”
The new releases will be supported with in-store marketing and promotion across Urban Eat’s social media channels.
