Ueshima Coffee Company, Japan’s leading coffee brand, has announced new products for the UK market, including a Fairtrade decaf and three new speciality coffee beans (Kenya, Mexico, and Takumi Blend).
Kirsty Pavely, Marketing Controller Ueshima at brand owner UCC, commented: “We are thrilled to unveil our latest specialty and decaf coffees, crafted with the same passion and dedication that has made Ueshima Coffee Company a beloved brand in Japan and beyond. We’re thrilled that some of our newly launched products – Ueshima Decaf and Kenya – have already been so well received, receiving Great Taste Awards this summer, and we can’t wait to showcase them to foodservice operators.”
Since its launch into the UK market in 2021, Ueshima Coffee Company has built partnerships with Waitrose, Sainsbury’s, Ocado, Harvey Nichols, Sticks’n’Sushi, Harrods, Japan Centre, Shoryu, Oakman Inns, and Compass.
NAM Implications:
- Entering a crowded category at the top end.
- And achieving appropriate distribution.
- Also gives rivals the opportunity to counteract the inevitable next steps.
- In terms of penetrating the rest of the trade?
- Watch this space…
