Energy drinks brand C4 Energy has expanded its product range with the launch of Smart Energy, a beverage claimed to elevate cognitive performance.
Formulated with Brainberry and Nootropics to help sharpen mental focus and attention, C4 Smart Energy is available in a 330ml can and 20-serve pouch containing individual sachets that can be poured directly into a bottle of water. It is available in three flavours – Mango, Red Berry Yuzu and Watermelon Burst – with an RRP of £1.49 for a 330ml can and £24.99 for the 20-serve pouch.
With zero sugar, no artificial colours, no carbohydrates and low in calories, C4 Smart Energy contains natural caffeine sourced from Green Coffee bean extract.
Paul Coppin, EU Marketing Director at Nutrabolt, said: “At C4 Energy, we understand that the changing behaviour of consumers is having a major impact on the current market landscape. Consumers are now more motivated than ever to improve all aspects of their lives, and this includes what they put into their bodies.
“Brands must therefore adapt and evolve their offering as consumer preferences do. At C4, we strive to be a brand that is not only committed to deliver delicious and refreshing energy drinks, but also helps our consumers to achieve their aspirations.
“The launch of C4 Smart Energy provides consumers with a viable solution that the market previously didn’t offer. Containing natural caffeine, zero sugars, mental focus ingredients, this truly unique product helps consumers achieve their health and wellbeing goals, whether inside or outside the gym.
“By combining our expertise in energy drinks with a cognitive blend, we are empowering our consumers to push their limits and unlock their full potential.”
