Fast-growing hydration brand iPRO is continuing its expansion with a launch into WHSmith stores in the UK located in travel locations.
The move builds on iPRO Hydrate’s recent listing in WHSmith airport stores in Spain, Ireland, Italy and Brussels.
Sophie Christy, Commercial Director at iPRO, commented: “We’re incredibly excited that iPRO will now be available in WHSmith stores at UK airports, train stations, service stations, and hospitals. It’s a fantastic opportunity to bring our healthy hydration products to even more high-traffic locations. Whether you’re travelling, commuting, or in need of a pick-me-up, you can count on iPRO.”
NAM implications:
- Right product, right outlets.
- Now all depends on the consumer…
