Healthy meals challenger The Gym Kitchen has added to its ready-to-eat Grain & Lentil Pouch range, with new Harissa and Sweet & Sour lines rolling out in Asda this week (RRP £2.50).
The launch follows the launch of its current Grain & Lentil Pouch range across Morrisons stores last month.
Targeting lunch and snacking occasions, each macro-counted 250g pouch is high in protein and fibre, whilst remaining low in fat and calories.
The Gym Kitchen has grown rapidly since launching its chilled meals in 2020, securing distribution across Asda, Tesco, Morrisons, Co-op, Ocado and Dunnes, whilst moving into frozen meals and pizzas, as well as the more recent ambient ready-to-eat pouches.
Founder, Segun Akinwoleola, said: “We’re excited to add to our Grain & Lentil Pouch range in Asda, following consumer demand for more flavours, and we’re delighted to secure new distribution of the core range in Morrisons.
“This NPD is another exciting step in our growth journey and our mission to make healthy eating, accessible, affordable and most importantly, tasty across multiple categories.”
