Diageo-owned rum brand Captain Morgan has unveiled Spiced Gold 0.0%, an alcohol-free alternative to its Original Spiced Gold spirit.
Available from 1 September across the grocery, wholesale, convenience and on-trade channels, the innovation aims to appeal to the growing number of consumers looking to moderate their alcohol consumption.
Developed over the past two years by Diageo’s innovation team, Captain Morgan Spiced Gold 0.0% has been created with “intricate layers of flavour, starting with rich notes of caramel, molasses, vanilla and warm brown spices”.
The brand noted that the 0.0% variant can be used in place of Captain Morgan Original Spiced Gold in any cocktail or drink, whether that’s created by consumers at home or by operators in the on-trade.
Samori Gambrah, Global Brand Director at Captain Morgan, commented: “With a resurgence of rum as a drink of choice and 47% of UK adults switching between alcohol and low and alcohol-free drinks, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative.”
Amanda Brown, Liquid Scientist at Diageo, added: “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”
Captain Morgan Spiced Gold 0.0% is the latest brand to join Diageo’s alcohol-free portfolio, following the launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years.
The product will be available across the off-trade and on-trade from 1 September, rolling out across thebar.com as well as Waitrose, Morrisons, Sainsbury’s and Tesco.
