Rapid grocery delivery firm Gopuff has announced the launch of its retail media Ads platform in the UK, bringing brands the opportunity to target consumers where and when they’re shopping.
“For two years, the world’s largest CPGs and most exciting emerging brands – from PepsiCo to Liquid Death – have leveraged Gopuff Ads to reach our young, engaged customers and drive incremental sales in the US,” said Daniel Folkman, Senior Vice President of Business at Gopuff.
“As we continue to grow and innovate in the retail media space, we’re thrilled to introduce Gopuff Ads, a platform that has powered 4x return on ad spend for our US advertisers, to brands reaching UK customers.”
Gopuff noted that as people shop for their immediate needs, it is the ideal moment for brands to advertise. The company stated that it “collapses the marketing funnel from discovery to consumption by capturing these high-intent customers and then delivering advertised products in minutes”. As a result, Gopuff Ads is said to offer strong revenue and ROI for partners.
Brands in the UK can now leverage Gopuff Ads’ retail media solution that includes promoted product placement, sponsored search, sponsored carousel, and in-app and email display ads. The company claims that it can get products in the hands of customers in minutes, driving trial and awareness with instant sampling via targeted campaigns.
Brands can also gain access to shopper insights, including repurchase rates, basket analysis, frequency, demographics, dayparts and more.
With Gopuff’s direct API integration into CitrusAd’s retail media technology, it is said that brands can easily target customers via its retail media options. The platform, enabled by CitrusAd, allows brand partners to plan, buy, measure, and manage their ads on Gopuff.
“Our partnership with Gopuff goes from strength to strength as we translate the success we have seen in the US for the UK,” commented Alban Villani, EMEA CEO for CitrusAd.
“The quick grocery market is evolving fast, and it’s exciting to be a part of this momentum. Retail media offers e-commerce companies like Gopuff an opportunity to grow their revenue streams as brands look to engage with customers looking to make instant purchasing decisions and who are open to impulse buys.”
NAM Implications:
- This says it all for Retail Media…
- “…by capturing these high-intent customers and then delivering advertised products in minutes”.
- And for Gopuff in particular.
- And with a proven track record amongst consumers that rarely read/watch mainstream media…
- …can you afford not to be on board?
