Pepsi MAX has expanded its flavoured line-up with the launch of a new Mango variant.
The new flavour joins its Cherry and Lime options with the aim of helping retailers attract new consumers to the soft drinks category.
The no sugar cola Pepsi MAX Mango will be available across grocery and convenience stores from September. It will roll out in 500ml bottles, 1.25l, 1.5l, 2l and multipacks of eight and 24 cans.
Flavoured cola is growing three times faster than unflavoured cola, with Pepsi MAX the category leader in Britain. After the launch of Pepsi MAX Lime in June 2021, the brand’s flavoured colas grew by £6.3m (+16.9%) in 2022, delivering more growth for retailers than all other flavoured sugar-free colas combined.
A spokesperson for the brand said: “Attracting and maintaining Generation Z’s loyalty is crucial for brands with Gen-Zers rating new flavours as the top influence on purchase decisions. The launch of Pepsi MAX Mango is expected to drive excitement and bring new shoppers to the category – with the new sugar free innovation continuing to promote healthier consumer choices as part of Britvic’s Healthier People sustainability strategy.”
