BP is joining the likes of Tesco, Sainsbury’s and Co-op in offering exclusive discounts for members of its loyalty scheme.
BPme Rewards Price discounts will be automatically applied at the checkout in forecourt convenience stores on selected products, including M&S Food and Wild Bean Café items, when customers scan their loyalty card at around 300 BP-owned sites around the UK.
The forecourt operator noted that it was its first loyalty pricing scheme, going beyond the conventional model of a points-based loyalty programme.
Sonya Adams, VP mobility and convenience retail UK at BP, commented: “We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores. It’s all part of how we are evolving our convenience proposition and providing customers on-the-move with quality food and beverage-led offers at our network of convenient roadside locations across the UK.”
The products included in the BPme Rewards Price promotions will change regularly throughout the year. Current promotions include buy three bottles of M&S wine and save 25%, a 50 pence saving on a Wild Bean Cafe breakfast bap and drink, and a 40 pence multibuy saving when purchasing two bottles of Lucozade Sport.
