Gourmet Danish confectionery brand LAKRIDS BY BÜLOW has announced the launch of its first permanent UK stores in London.
The company’s full liquorice range is now available at its new store in Cabot Place, Canary Wharf Shopping Centre. A second store on Monmouth Street store located in Seven Dials will open its doors on 28 September. The new store openings follow the brand’s pop-up store in London’s St Pancras earlier this year and listings in Selfridges, Harvey Nichols and, most recently, John Lewis.
LAKRIDS BY BÜLOW stated that it was on a mission to make the world love liquorice – and the UK is the next stop, having already witnessed strong growth in UK online sales. The stores will stock the brand’s full collection, featuring gourmet pure liquorice in a range of flavours, including sweet, salty and spicy, as well as its popular chocolate-coated liquorice.
CEO of LAKRIDS BY BÜLOW, Fredrik Nilsson, said: “We couldn’t be more excited to reignite the British love of liquorice with the opening of our first permanent UK stores, following the fast track success of our chocolate coated liquorice range in the UK.
“Since 2007, we have been changing the way Danes and Nordics view liquorice, and now we look forward to showcase the full LAKRIDS BY BÜLOW experience to UK consumers in our very own stores and convert more British sceptics!”
