Fox’s Burton’s Companies (FBC) UK is launching two additions to its Fox’s Chocolatey range.
The new Fox’s Fabulous Chocolatey Indulgent Creams biscuits, available in the flavours of Honeycomb and Hazelnut, are set to make their debut this month.
Fox’s Fabulous Chocolatey Indulgent Creams have three distinct layers – a shortcake biscuit base, a honeycomb or hazelnut flavoured cream filling, coated in a layer of Fox’s signature milk chocolate. The brand is aiming to tap into the growing ‘Premium Treat’ segment, which is currently worth £297m a year and growing 16% YoY.
“Fox’s Chocolatey has long been seen as a premium offering within the ‘Sweet Biscuit’ category. We are taking that one step further with our Fox’s Fabulous Chocolatey Indulgent Creams, offering consumers adventurous new flavours and textural layers, stretching the premium offering,” said Colin Taylor, Trade Marketing Director at FBC UK.
“From October, we will be supporting the launch of Fox’s Fabulous Chocolatey Indulgent Creams with significant investment bringing the brand back on TV and a social marketing campaign, as well as driving awareness instore and offering shoppers the opportunity to trade up in the biscuit category.”
The new products will be available in Tesco with a wider distribution to follow (MRSP of £1.75p for a 130g pack).
