BP has announced the appointment of Joanne Hall as its new UK Retail Operations Director.
Reporting to Sonya Adams, VP Mobility and Convenience Retail UK, her role will focus on “delivering best-in-class operations” across BP’s 300 company-owned retail sites, while “enhancing the convenience experience and driving growth initiatives”.
Hall has joined the forecourt operator from Sainsbury’s, where her most recent role was Regional Stores Director. Prior to her six years at Sainsbury’s, Hall held management positions at the Co-op and Lidl.
BP stated that Hall’s recruitment was part of a wider drive by the company to invest in its convenience retail proposition. It noted that more and more shoppers were coming to BP forecourts on food-only missions – over 50% of transactions are food only, instead of fuel-only or food and fuel.
With the growth in electric cars, BP also expects people to spend longer on its forecourts charging their vehicles, with it looking to transform its convenience retail experience to reflect these changes to consumer behaviour.
Adams said: “We are delighted to welcome Joanne to the BP team. Her appointment reflects our commitment to delivering growth and an exceptional customer experience, at this pivotal moment in our retail transformation.
“Joanne brings with her a very impressive track record from major retailers of driving success across huge store portfolios. With her expertise in enhancing the customer experience she will play a vital role in helping us transform our convenience offering.”
Hall added: “I am thrilled to join BP at this exciting time for the organisation, in a period of huge transformation. As a forecourt retailer, we only have a few minutes to engage with our customers, so it is vital that everything from our product offering to our facilities are optimised to ensure a convenient, successful customer journey.
“I’m looking forward to working with the brilliant team here at BP to make sure that we’re delivering for our customers and growing our convenience retail business.”
Last week, BP joined the likes of Tesco, Sainsbury’s and Co-op in offering exclusive discounts for members of its loyalty scheme.
