After another significant year of disruption brought on by global conflicts and climate change, the juice industry has faced several challenges. Is your brand aware of the emerging juice trends that will drive product innovation?
Read the full article on the Mintel website
NAM Implications:
- ‘Acceptable’ ways of increasing value…
- ‘To address the perception of value for money, brands can position the addition of water as a way to boost hydration’
- ‘To further increase attraction, the additional water could be mineral water or include electrolytes’
- ‘reduced sugar’
- But suppliers are aware of consumer limits in terms of possible accusations of ’skimpflation’…
