Mars Chocolate Drinks and Treats (MCD&T) has launched a new 250ml can format for its Mars and Galaxy milk drinks.
The move is part of the company’s drive towards sustainable packaging that can be more easily recycled. If successful, the cans will be rolled out to other variants within the range alongside the existing 350ml sports cap bottles.
Michelle Frost, General Manager at Mars Chocolate Drinks and Treats, said: “The launch of this new packaging format enables us to explore more sustainable options giving consumers more choice.
“Cans are a popular on-the-go format but are equally used in the home. With the product being ambient shoppers can take them home and chill at their leisure before drinking.”
Mars and Galaxy Milk Drink cans are available in cases of 12 x 250 ml, with an RSP of £1.20 each.
