Squeaky Bean is launching its first meat-free ready meals, featuring its meat alternative pieces.
Developed after research showing that only one in five meat-free ready meals contain meat alternative proteins, the Squeaky Bean Teriyaki Duck Protein Pot and the Squeaky Bean Beef Ragu Protein Pot can be eaten on their own or mixed with carbohydrates such as noodles, rice, pasta, and wraps for a complete meal option.
The microwaveable meals are said to mimic their meat counterparts while being high in protein and low in saturated fat.
Squeaky Bean Teriyaki Duck Protein Pot (150g, RRP £3) and Beef Ragu Protein Pot (150g, RRP £3) will be available in Sainsbury’s from 27 September.
Becky Youseman, Marketing Controller at Squeaky Bean, which is part of The Compleat Food Group, said: “At Squeaky Bean, we want to make incorporating great tasting plant-based meals into your everyday diet as quick and effortless as possible. Seeing a gap in the market for ready meals containing meat alternative proteins, we saw the opportunity to innovate by releasing two new protein pots packed with exciting flavours.
“In entering the ready-meal category, we chose a popular beef ragu product to replicate the taste of a consumer favourite, as well as an exciting teriyaki duck, with Asian flavours being popular amongst UK shoppers.”
In addition to its new ready-meal products, Squeaky Bean is also launching two new flavour extensions to its chargrilled and marinated chicken style pieces ranges. The Squeaky Bean Chargrilled Jerk Style Mini Fillets (120g RRP £3.25) and the Squeaky Bean Sweet Chilli Chicken Style Pieces (130g RRP £3.00) went on sale in Tesco this week.
