Six months on from its brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’.
Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its new packaging. It’s targeted at time-pressed workers who ‘need to get the job done’ – especially those that are on the road, or constantly moving at work, with little opportunity to settle to eat for long.
The six-week campaign covers both out-of-home and digital – including YouTube, AVOD, digital display and social media.
The range of executions depict various professionals at work – from nurses and firefighters, to delivery drivers and mechanics – taking advantage of Nomadic’s easy-to-consume products, whether it’s the new range of Breakfast To Go drinks or its best-selling Yogurt & Oat Clusters pots.
Support activity includes product sampling at places of work – such as hospitals, factories and depots.
Bethan Miles, Nomadic’s Marketing Manager, said: “Whether on the move, on their feet or on a short break, our consumers are looking for products that are ready when they are. This is a no-nonsense campaign that demonstrates just that in a striking and fast-paced way.”
NAM Implications:
- Pressing all the on-the-go buttons…
- …with a product that seems to fit.
- And if the brand is where consumers want it to be…
- ..watch it go.
