Pie brand Pukka is kicking off the pie-eating season with three new flavour recipes, set to propel further growth for Savoury Pastries, where the brand is already contributing over £13m worth of growth.
First up is the Pukka Doner Kebab Pie, which follows closely in the footsteps of Pukka’s duo of takeaway-inspired limited editions – Pepperoni Pizza Pie and Chip Shop Chicken Curry Pie.
Also joining its individual pie portfolio is a new Cheese & Bacon Pie. And continuing the innovation, Pukka is expanding its ‘Just For Two’ sharing range, with a Chicken & Chorizo Just For Two recipe, evolving the line up to add a modern twist to classic combinations.
“Our tasty portfolio of full-on flavour recipes is already well-loved by consumers up and down the country in and out of home, but we’re constantly looking for ways to step that up, innovate and ramp up sales – particularly at this time of year when even more people are set to tuck into pies as the weather cools and nights draw in,” said Pukka’s Managing Director, Isaac Fisher.
“There are 67 million people in the UK, all with different palates, and our mission is to drive excitement with great tasting new recipes so that there is a Pukka for everyone. And at the same time, we’ve identified an opportunity to drive a higher frequency of purchase amongst existing Pukka fans by providing even more flavours that we know they’ll love.
Pukka’s new Doner Kebab Pie (218g, RRP: £1.99) will be available from 25 September in Morrisons, before rolling out into Tesco and Asda the following month. Meanwhile, the Cheese, Bacon & Potato Pie (213g, RRP: £1.99) and Chicken & Chorizo Just For Two Pie (539g, RRP: £3.49) are available in Sainsbury’s, and will launch into further retail over the coming months.
The new launches come as Pukka posts another strong year of sales, where the brand is growing over twice as fast as the market, at 23%, with an RSV of over £70m.
