Müller Yogurt & Desserts has launched ‘Müller for Caterers’, a new website where it will showcase its catering products for the out of home market.
A first for Müller, the move represents a significant change in the way that the business reaches professionals in the food and catering industry. The website is aimed at supporting the OOH sector and driving further distribution and new business.
It will allow caterers to browse, identify and source the right product range for their customers. Buyers in the education, healthcare, workplace, hotels, universities, travel and leisure industries will now be able to view designated pages for their sector which contain information on the Müller products that are relevant to their customers.
Every product has its own page, providing further information on the product, nutritional information, brand proposition and links to distributors and stockists. The website also contains information about the Müller UK & Ireland business, FAQs, and contact information.
Jon Piper, Commercial Director at Müller Yogurt & Desserts, said: “Out of home represents a massive growth opportunity for us and we want to be the partner of choice in this space. We have great tasting yogurts, desserts and milkshakes, from a much-loved and well trusted brand, which meet various catering needs. And in an ever-changing out of home market, our customers want shortcuts to simpler, smarter everyday choices that offer more convenience, more choice and products that offer more experience. We have built Müller for Caterers with this in mind, it is a one-stop shop for this sector and a real step change for us.”
The launch is being supported by a multimedia marketing campaign.
