Pladis has unveiled two new mini formats for its popular McVitie’s Digestives range.
The company stated that the McVitie’s Digestives Milk Chocolate Minis have been created to extend the appeal of the biscuit by catapulting it into new occasions, including on-the-go, lunchtime and sharing moments.
The McVitie’s Digestives Milk Chocolate Minis multipack – containing five 19g bags at an RRP of £1.25 – has started rolling out in Tesco stores. A sharing pouch version (80g, RRP £1.25) will be following later this autumn. Both formats – as well as a PMP – will also be available to convenience stores and wholesalers.
“McVitie’s Chocolate Digestives are loved by so many households across the nation, who stock their cupboards with this biscuit bestseller time and time again,” said Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I.
“However, we recognise that we need to continue to evolve our range to attract new shoppers – including through our bestselling lines – by creating convenient new offerings that will appeal to a new generation of biscuit snackers.
“McVitie’s Digestives Milk Chocolate Minis does just that. Our multipack, which contains five individually wrapped snack packs and just 94 kcals per serving, is ideal for lunchbox moments, whilst our pouches are perfect for on-the-go or sharing with loved ones – at a time when the ‘togetherness’ trend is hotter than ever.”
