Tesco is adding air fryer cooking instructions to some of its product packaging for the first time in response to the energy-saving cooking trend.
From today, four lines of new chilled potato products – Maris Piper Chips with a salt & pepper seasoning, Skinny Fries, BBQ Sweet Potato Wedges and Hasselback Potatoes with a Garlic and Parsley Butter will have labels featuring the air fry symbol as part of the back-of-pack cooking instructions.
Following on from this, three new Tesco Own Brand Frozen Breaded Chicken products – Salt and Chilli Chicken Strips, Southern Fried Chicken Strips and Breaded Chicken Strips, will also feature a label with air fryer cooking instructions.
This marks the start of a major rollout over the coming months, which will see air fryer cooking instructions on the back of more Tesco products, including frozen chips and potato products, burgers and BBQ products, frozen bakery products, chilled bacon, sausages, chicken and salmon, chilled prepared produce and frozen & chilled party food.
Research has shown that air fryers are one of the cheapest cooking appliances to use in the home, with their popularity growing during the recent energy crisis. They also use less oil than traditional deep-fat fryers or frying pans, making them a healthier option.
Breige Donaghy, Tesco’s Director of Product Innovation, said: “We know our customers are enjoying experimenting with their air fryers for family favourites and new recipes. Putting specific air fryer cooking instructions on packaging will help them to get the best results, which is why we’re rolling this out across more than 100 own brand products.”
NAM Implications:
- A pointer for suppliers of branded products?
