Unitas Wholesale has launched a new own-brand range called Local Living, which it claims will boost profits for its buying group members and their retailers.
The roll-out of Local Living is now getting underway, with 90 SKUs transitioning from the group’s existing Lifestyle range to the new branding over several months.
The range offers household essentials and everyday staples, with a product development strategy expected to result in 24 new items being launched over the next three months and a longer-term target to cover 200 SKUs.
Unitas stated that the Local Living range was being launched in response to the growth in demand for value-orientated own-brand products, which reflects the cost of living challenges that consumers are facing.
Tracey Redfearn, the buying group’s Head of Marketing and Communications, said: “Local Living is not just a brand; it’s a promise. It’s a guarantee to our members and retailers that we can offer them margin-boosting products at prices their customers expect.
“Affordability is vital to success, and quality will keep shoppers coming back for more. Following months of extensive market research, we’ve carefully curated a member and consumer-centric range of products. Our aim is to offer our members and retailers products that not only meet but exceed their customers’ expectations on quality and price.
“Own brand is a big opportunity in convenience as it continues to grow its share in stores. Local Living will allow our members and retailers to be part of this growth, delivering a range of essentials that still provide the best margins and profitability.
“We’re confident that Local Living will build on the success of Unitas’ own brands that are already enjoying sales growth of 29% year on year.”
