Higgidy has created a new campaign to celebrate its pie range this Autumn. The ‘Dig Into a Higgidy’ campaign will see the launch of new packaging, designed to improve shelf standout and dial-up taste, quality and premium cues, as well as a significantly upweighted media spend across October and November.
The Dig Into A Higgidy campaign includes an outdoor national poster campaign across 48 sheets, 6 sheets, digital display and social media, alongside a content creation partnership with comedian and presenter, Judi Love.
The content will see Judi team up with Higgidy’s Culinary Chef, Jordan Kerridge, to ‘Dig Into a Higgidy’ together as they explore Higgidy’s pie range. The content will be released on both Judi and Higgidy’s social media channels.
The campaign will also give consumers the opportunity to win Higgidy-branded baking trays, in a series of national and regional media competitions.
Meanwhile, the ‘Dig Into A Higgidy’ campaign will see the brand activated in grocery across the UK, with in-store sampling, point of sale, pie price promotions and in-store advertising within Tesco, Waitrose and Sainsbury’s.
Sarah Jackson, Marketing Director at Higgidy, said: “We are really excited to be launching our ‘Dig Into a Higgidy’ campaign. Pies have always been at the heart of the Higgidy brand and Autumn is the ideal time to celebrate and enjoy them.”
