Ale brand Old Golden Hen is launching 500ml cans this autumn following a refresh of the brand last year.
Part of the Greene King and Old Speckled Hen portfolio, Old Golden Hen launched a new look last April to tap into current drinkers’ preferences and the growing trend in golden ale. New bottles of Old Golden Hen were rolled out as part of the refresh, with cans now following.
Greene King pointed to research showing that the can format for traditional golden ale is outperforming both the total beer and total ale can market.
Kirsten Alexander, brand manager for Old Golden Hen, said: “We continue to monitor our drinkers’ preference and trends, and after we refreshed the branding for Old Golden Hen to align with these factors, we also researched into the formats that drinkers were eager to purchase. We can see that there is evident desire for golden ales in can format and we’re excited to see these start hitting the shelves for Old Golden Hen over the next month.”
The 4x500ml can pack of Old Golden Hen (ABV 4.1%) is launching in Sainsbury’s this month.
