Aldi has revealed the winners of a nationwide competition with Team GB and ParalympicsGB for young artists to design some of its latest lorries.
As part of its long-running ‘Get Set To Eat Fresh’ education programme, the discounter invited school children aged between five and 14 to enter a design that inspired others to eat healthy, sustainable food, with winners chosen for England, Wales and Scotland.
The winners – Joshua, aged 10 from Greater Manchester, Victoria, aged 13 from Edinburgh, and Sara, aged 13 from Barry – now each have their winning design emblazoned on an Aldi lorry, with the lorries recently visiting the winners’ respective schools as part of the celebrations.
The supermarket has also rewarded the winners with an exclusive Team GB and ParalympicsGB goody bag, along with a £100 Aldi voucher. Their schools also received £1,000.
ParalympicsGB and Team GB athletes Melanie Woods, Sam Cross and Emily Campbell each visited a winner at their school to present them with their prize.
Jemma Townsend, Marketing Director at Aldi, said: “The Design a Lorry competition is part of our collaborative efforts with Team GB and ParalympicsGB to promote healthy eating among young people.
“We had more than 12,000 amazing entries, but Joshua, Victoria and Sara’s designs really stood out to our judges. We are looking forward to seeing these eye-catching designs on the roads, inspiring people to eat more fresh, healthy food!”
Aldi’s Get Set To Eat Fresh education programme was launched in 2015 to inspire school children to cook and eat healthy, fresh food. The initiative has reached more than two million children across the UK, and aims to reach a further million by next year.
